In creative industries it is the norm for individuals to work both as a freelancer and within creative teams. This module intends to prepare you for key business and production aspects of design management and practice.
The module is split into two components.
In the first part of the module, working in teams, I will investigate and explore the basic knowledge required for the establishment and operation of a creative business.
I will present a business plan evidencing concepts of marketing, basic financial management, production and distribution.
In the second part of the module, I will be required to demonstrate presentation and print production skills through the communication and development of design artifacts. Working individually I will investigate, conceptualise ideas and develop graphic solutions to create a visual identity and supporting assets for my Component 1 Business Plan.
To begin we got into our groups and then brainstormed and research an idea for a business so we could compare and go forward with the one most likely to start up within out budget. I decided to focus on a personal/chef-for-hire business and researched existing similar business and the logistics behind such a business.
I created an infographic on my findings, thus showing us that organic food consumption is increasing yearly in the UK.
Further research on the benefits of organic food consumptions which helps us a group understand exactly why organic food is worth paying extra for.
We have been meeting up weekly to discuss roles and responsibilities with regards to the business itself and the powerpoint presentation we are constructing to pitch our business idea. As our idea is basically to collect fresh organic food from our suppliers, pack it and deliver, we decided that I will focus on creating the boxes and price them up due to my experience of working as a chef and placing bulk food orders.
I created an animation to include in our presentation, which is a user journey for our business. The idea behind the animation is to highlight how simple and straight forward it is for ourselves and the customers to use.
The Presentation.
Logo concepts for organic food delivery service.
